17/03/30 - 01:47 - In: Uncategorized

Please follow my journey and my new blog here:


16/12/27 - 09:46 - In: Uncategorized

Braun CareStyle

How many of you guys iron your clothes yourself ?!?
I thought it’s normal and very common that guys iron their clothes themselves.
As I grew up in a family with 5 children, we had to learn how to do everything on our own!
So since I remember I was learned how to iron my clothes.
Now afterwards asking around I hear many saying that their girlfriend or wife does it for them :D
okay,.. well,.. all you guys should learn how to iron your own d… clothes!
The #realironman does it himself <3

In these photos we are trying out the new steam generator iron from Braun CareStyle.
This one is so easy to use!
You should all try it out, check the different option with the link below:

Braun CareStyle

Enjoy your holidays!
Love Simon N.

iron: Braun Carestyle IS3044

photography: Ilenia Toma & Cassiano Toma
In cooperation with Braun


16/12/26 - 01:07 - In: Uncategorized

Processed with VSCO with a6 preset

Merry Christmas <3
Hope you guys had a peaceful and Christmas filled with love by your near ones!

In this look I am wearing my new Gucci slippers!
What do you guys think?!
Love the clean design, comfort and especially this RED color <3
I can’t remember when I last time bought a pair of shoes that weren’t black!
Going to walk into the new year with these ones,…
More and More colors are coming back into my life, a little bit tired of  the all black look all the time,
so that’s why I am now feeling more creative when creating my looks!

Wish you  lovely holiday!
Love Simon N.

jacket: each x other
shirt: velour by nostalgi
top: h&m
jeans: zara
slippers: gucci
sunglasses: acne studios
jewelry: simonn

photography: Ilenia Toma

Christmas gifts for him & for her

16/12/05 - 11:12 - In: Uncategorized

For him

1. The perfect hint of red to your outfit, signature feather necklace from Simonn Jewelry.
( This color is ordered by request, email: )

2. The new age watch: A Fossil Q watch, which connects with your phone.
By using the code FOSSILXMAS4 you will have an extra 10% off (when buying from

3. My new favorite everyday hair product from Björn Axén.
It’s so easy to style your hair the way you want with this product! And it smells great as well <3

4. Valentino perfume. Just have a look at the design of this bottle and you already wanna have it on your bathroom shelf!

5. Classics to have! Velour and Ben Sherman are strong when it comes to the good basics in your wardrobe!
Never can go wrong with a gift like these.

6. If you’re into fashion you know that Gucci is one of the brands of this season!
These slippers are as good inside as outside <3

7. Men does it as well. Yes we do it. M.A.C cosmetics has the best basic make up for men as well!
Get rid of that shiny look, make your skin glow or get the rock n roll look for a night out with these products.

8. A good pair of black sunnies you can wear all year around, Thank you Acne Studios!

For her

1. L’officiel is one of THE magazines to read, so why not give an annual subscription as a present?!

2. Jo Melone because they have some of the most exclusive perfumes at the moment.

3. Diptyque, they are all fantastic and are an amazing gift for all homes.

4. The new age watch: A Fossil Q watch, which connects with your phone.
By using the code FOSSILXMAS4 you will have an extra 10% off (when buying from

5. These days nobody can live without some make up right!? M.A.C has one of the widest range of cosmetics out there.

6. Silver boots! Let’s shine into a new year! These are from Loeffler Randall.

7. Jewelry will always be an element to complete your look with.
Simonn & Ariane Ernst, silver vs gold.

8. The new line from Clinique is fresh young and Fun!

9. Shine at night with Swarovski!

10. Burberry will always be a classic! Look at this packaging, Christmas gift perfection!


16/12/04 - 04:31 - In: Uncategorized

I am RED

As many of you know I started my international career within the fashion industry as a model!
My mother model agency is called RED and is based in NYC.
This shooting is a dedication for the long and successful relationship we had and still have <3
Thank you for having my back!
Check out my portfolio and their new website here:

jacket: h&m
knitwear: vintage
jeans: acne studios
shoes: marni x vans by zalando
sunglasses: acne studios

photography: Ilenia Toma

“Maxed Out”

16/11/27 - 10:44 - In: Uncategorized

Happy Sunday my lovely readers!
Hope you had a great and relaxing weekend so far?!
Today we are going to shoot again & again,.. surprise surprise :D
What’s on your schedule?

This look I did in Basel last week, hope you guys like it as much as I do!
Finally I shot this amazing leather jacket from Giorgio Brato, a gift from my lovely Ilenia <3
As you can see the sleeves are “maxed out”, so you definitely won’t need any gloves while wearing this jacket!
Love it <3

jacket: giorgio brato
knitwear: ben sherman
jeans: zara
boots: everydayhero
scarf: vintage
glasses: zero uv

photography: Ilenia Toma

eagle days

16/11/23 - 03:59 - In: Uncategorized

For me the eagle is a symbol for freedom.
And what’s better than freedom?!
I am very blessed that I can be free to do what I love in life <3
Just stay focused and work on you goals, it will all pay off!
Next level.
To be able to share your freedom, goals and dreams with your better half,
thank you Ilenia for standing by my side.
Very excited about what’s to come on this journey of life with you!

Wish you all the freedom & Love!

jacket: each x other
shirt: dr. denim
scarf: vintage
jeans: h&m
boots: everydayhero

photography: Ilenia Toma


16/11/17 - 05:55 - In: Uncategorized

Do you guys often do vintage shopping?!
I didn’t do too much when I was young young,.. But after I moved to Helsinki
at the age of 20, I started to discover the vintage shops. Why?
In Helsinki they have a great selection of Vintage shops and it’s very common to recycle, which is amazing!
That’s when I learned the key of styling in my opinion.
How to create an all black look and still to make it look interesting!
How to play with different shapes, cuts, fabrics and so on.
That’s when I also started to look at the pieces of clothing for what they actually are.
And what do I mean with that?!
My point is, many think combining expensive designer pieces makes the great look!
Which definitely isn’t the case. I can see so many people using all their money on all these expensive pieces,
and the outcome is a flat and boring look without any personality.

For me it’s all about the perfect balance between expensive & cheap, new & old,
and of course how you combine it all into your final look!

Back to vintage shopping! :D
This coat I found during our stay in Munich.
I’ve been looking for one like these for such a long time, and finally it was there!
Thank you for the best help and the coolest vintage shop in Munich Alexa!
I will wear this pieces with a great memory of my first time in Munich and my first time visiting your shop,
thank you Riccardo Simonetti for introducing us!

coat: vintage
shirt: vintage
top: h&m
jeans: dr. denim
sneakers: saint laurent
sunglasses: acne studios
jewelry: simonn

photography: Ilenia Toma


16/11/10 - 07:38 - In: Uncategorized


This is a reminder to all of you:
Don’t ever stop dreaming – Dream High – And reach for the Stars

jacket: diesel ss/16
knitwear: diesel ss/16
jeans: h&m boots: everydayhero
sunglasses: acne studios
jewelry: simonn

photography: Ilenia Toma

Ben sherman takes us to Munich

16/11/07 - 07:43 - In: Uncategorized

First time in Munich!!

Ben Sherman invited us to share an amazing evening in Munich with them.
The event was called gin & gentlemen, held at this amazing location:
Hammer & Nagel
This was the first men’s manicure & pedicure studio to open in Munich.
So ofcourse during the night I did get myself a manicure as well!
We stayed at a beautiful and friendly hotel called:
Derag living hotels
They have hotel rooms & also apartments for rent, if you’re staying for a longer time!

As I have never been to Munich before, I didn’t really know what to expect?!
I did live in Berlin during 5months in 2014, but hey aren’t similar at all,
except the language and the food.

Overall my first impressions of Munich:

Big city Life with an attitude
A very expensive German city
Beautiful architecture, great for shootings!
Lovely shops, restaurants & cafes to spend your days at

Wish you guys a lovely week!
Thank you Ben Sherman for having us, follow them here:
_ Ben Sherman _

 Shop here:

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